{"product_id":"people-centered-innovation-becoming-a-practitio-by-pedro-oliveira","title":"People-Centered Innovation: Becoming a Practitio by Pedro Oliveira","description":"\u003ch1\u003e\u003cstrong\u003ePeople-Centered Innovation: Becoming a Practitio\u003c\/strong\u003e\u003c\/h1\u003e\u003ch2\u003e\u003cstrong\u003eby Pedro Oliveira\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003eThe book opens in a psychiatric unit in West London: two chairs, a table, and a panic button. Across from Pedro Oliveira sits a man he calls John — late twenties, British-Pakistani, once an IT worker, labelled schizophrenic a few years ago when he started hearing voices.\u003c\/p\u003e\u003cp\u003eThat is a deliberate place to begin a book about innovation. Oliveira works as a business anthropologist, and his argument is that useful innovation research starts with people in their actual circumstances rather than with products, markets or workshops. What follows is a practitioner's account of how that work is really done, by someone candid about the discipline he borrows from and the anthropologists who keep reminding him what he is not.\u003c\/p\u003e\u003cp\u003eFor researchers, designers and strategists who suspect that most innovation practice skips the part where you genuinely understand someone's life.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eeBook (EPUB)\u003c\/strong\u003e · ISBN 9781622491353\u003c\/p\u003e","brand":"Biblio Publishing","offers":[{"title":"eBook","offer_id":43680857849919,"sku":"9781622491353","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0616\/3637\/8687\/files\/ea88bf1ba77f9f8a7039c109f0a0b437.jpg?v=1785984644","url":"https:\/\/bibliobookstore.com\/products\/people-centered-innovation-becoming-a-practitio-by-pedro-oliveira","provider":"Biblio Bookstore","version":"1.0","type":"link"}